(3D) DOOH - What does that mean?

DOOH stands for digital out-of-home advertising and as the name suggests, it is basically about digital advertising in public. 3D DOOH is therefore an extension of that — digital advertising that uses three-dimensional effects.

These can be shown on all types of displays, and the relatively small screens are particularly popular:

But also larger screens:

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How the 3D effects are created

Of course, the videos aren't really 3D - so nothing pops out of the screen. These are purely optical effects. With the help of 3D software, 3D effects can be created with a few tricks. You work with different levels to create depth. As many movements, shadows and frames as possible also help.

This is how you create a 3D effect step by step in 3D software:

1. Focus on the product. Whether through depth of field or the correct positioning, the product should stand out from the environment in three dimensions.
2. Choose the right perspective: Before creating the video, you should consider the viewers' perspective. Where will viewers see the ad later? Is the screen positioned higher up or at eye level? If you know this, you can position the camera accordingly in an advantageous way.
3. The environment: It is very popular to create a frame or box with a border in which the product is then located. With its edges, this open box creates a certain depth that makes the video look 3D.
4. Different layers: The more movement and visible layers, the stronger the impression that the advertising is 3D.
5. Exposure: Make sure that your objects are well lit and shaded. The 3D effects can only be noticed when the individual objects are clearly visible.

These are just a few steps that should be taken into account. But the idea and the storyboard are even more important. Because you can only go viral or stand out if the story behind it catches on.

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If you have already thought about 3D DOOH advertising, do not hesitate to contact us - we will advise you without obligation and can visualize your visions.

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