Efficient integration of 3D visualization & animation into AR

Digital transformation opens up new opportunities in product presentation. Augmented reality (AR) makes it possible to experience products interactively — especially in combination with 3D visualization, 3D animation and CAD design. In order to optimally transfer CAD models to AR, certain steps are required.

1. Optimize CAD data for AR

CAD data often contains a high level of detail, which can be too complex for AR applications. Reducing the number of polygons and adjusting the textures improve performance without significantly affecting visual quality. 3DARtists use special tools to optimize the model for AR use.

2. 3D visualization and animation for realistic presentation

After optimizing the geometry, visual processing takes place. High-quality AR models are created by using 3D visualization techniques, realistic materials, lighting and animations. Tools such as Blender, Unreal Engine or Unity offer numerous options for optimizing the presentation.

3. Deploying the models in AR platforms

There are various approaches for use in AR:

- WebAR: Enables access to 3D models directly via the browser, without additional app installations.

- AR apps: Integration into your own applications or platforms such as Sketchfab and Adobe Aero offers an extended range of functions.

- E-commerce & marketing: Interactive 3D models can be integrated directly into online shops or advertising campaigns to offer customers an immersive experience.

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4. Conclusion: AR as a key technology of the future

The combination of CAD data with 3D animation and AR creates innovative opportunities for product presentations. Strategic implementation leads to an improved customer experience and increases the attractiveness of digital products.

sources:

- https://www.invenio.net/virtual-technologies/de/digitale-prototypen/

- https://link.springer.com/chapter/10.1007/978-3-662-57303-7_25

- https://www.autodesk.com/developer-network/certified-apps/cad-to-ar

- https://www.livehome3d.com/useful-articles/how-to-view-a-home-model-in-ar

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