CGI marketing and CGI campaigns are trending — and more so than ever before. But how do you successfully jump on the moving CGI bandwagon as a company? Here are 3 steps to start your first (or next) CGI campaign.

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Step 1: Set the goal

Even before implementation, you should think about the goal of the campaign. Here are a few questions to ask yourself:

• Which product should be advertised?
• What do we want to achieve with the video?
• Who do we want to talk to?
• What message do we want to convey?

Questions like these are essential and serve as a basis for finding ideas, which are addressed in the next step.

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Step 2: The idea and storyboard

Once the company has selected the product and set the goal, you should brainstorm and come up with initial ideas. But how do you brainstorm correctly? Here are a few tips:

• Search for references -> Are there any similar products or videos that would also be very suitable for your own product? Important: You should never copycat other ideas, but rather be inspired.
• The company's message, mission, and values can be incorporated into brainstorming to visualize deeper meanings.
• Observe trends: If you have set yourself the goal of going viral, then you should examine viral CGI videos and try to understand how the idea behind them came about.
• Working in groups: The best ideas usually arise when you talk and discuss them with others.
• Get support: The agency that will implement the project should be contacted as early as possible. A good agency also offers creative guidance and storyboards to help you come up with ideas (as we did 😉)

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Step 3: Implementing and choosing the right 3D agency

From this point on at the latest, a professional 3D agency should take over the implementation. When choosing the right agency, you should pay particular attention to the fact that the agency is proficient in 3D animation and motion design. If you have any questions or would like a non-binding consultation, please feel free to contact us.

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conclusion

You already notice that everything stands or falls with the right goal and the right idea. Only with good ideas and smooth implementation can you go viral with a CGI marketing campaign and reach the target group.